Puma packaging system

PUMA partnering with Fuseproject created this innovative, green packaging system.

Boxes contribute to millions of tons of waste each year. Fuseproject explored getting rid of them altogether by creating instead a a reusable bag to provide structure, thus using 65 percent less cardboard. The packaging also has no laminated printing, no tissue paper, and weighs less for shipping while also eliminating the need for a plastic retail bag. The rollout of the new packaging and distribution system is planned for 2011.
Millions of shoes shipped in this bag will reduce water, energy and diesel consumption in the manufacturing process by more than six percent per year. In summary: 8,500 tons less paper, 20 million megajoules of electricity saved, 1 million liters of fuel oil and 1 million liters of water will be conserved. During transport 500,000 liters of diesel will be saved and by replacing traditional shopping bags, the difference in weight will save almost 275 tons of plastic.
Way to go Fuseproject!!