The Domino Clock

Challenging Expectations. While the idea itself is pretty straight forward, it challenges the assumptions we make about familiar objects. "People have a lot of immediate associations with everyday things, especially iconic ones," says Joe Sullivan, industrial designer at Carbon Design Group, a Seattle-based product development consultancy. "It’s interesting to play with these expectations. In this case, we’re taking a well-known object out of its normal context and giving it new capabilities, allowing it to function as something completely different."

The numbering scheme on dominoes and dice developed as a way to represent numbers that’s immediately recognizable, so in a lot of ways it makes perfect sense to use it as a time piece," explains Sullivan. "Everyone gets it, but the fact that we’re not used to seeing it in this context makes it unexpected at the same time. It’s this shift in context that gives the concept a twist."
A more detailed explanation and video demonstration of the Domino Clock proof of concept prototype is available on Carbon’s site.